On 27 May 2025, Fenix XCell proudly supported the Asian Golf Industry Federation (AGIF) as a sponsor of the Club & Turf Management Conference held at Flora Ville Golf & Country Club, Bangkok. The event brought together more than 70 senior figures from Thailand’s golf industry, including general managers, superintendents, and turf specialists from leading courses across the region.

The conference featured expert-led panels and live demonstrations focused on sustainable agronomy, operational efficiency, and technological advancements in golf course management.

Chris Gray, President of AGIF and Head of Sustainable Golf & Agronomy for The R&A (Asia-Pacific), opened the day with a keynote on long-term sustainability in turf care. He later led a panel discussion on workforce development and retention, joined by regional leaders such as Dave Chavalit Surangsee (GM at Thailand Country Club), Adam Calver (Kuala Lumpur Golf & Country Club), and Daniel Boongullaya (Flora Ville).

Other highlights included:

• A live autonomous mower demonstration by Jeffrey Eshuis from Centaur Asia Pacific

• Presentations on golf technology from Toro, Rain Bird, and Smartscore Global

• A golf tourism outlook by Mark Siegel, Managing Director of Golfasian

• Tournament operations insights from Darren Moore of Stonehill, host of LIV Golf Bangkok

The conference concluded with an optional 9- or 18-hole round of night golf under lights—a signature experience at Flora Ville.

As a key sponsor, Fenix XCell was formally recognised with a commemorative plaque from AGIF.

Sponsoring this landmark event aligns with Fenix XCell’s ongoing commitment to excellence in the golf industry and its support for innovation, sustainability, and professional development across Asia.